If you think that web designs are only meant for making it pretty, you are absolutely wrong. It’s more than that as it’s about delivering your message and completing the purpose of achieving your objectives. Almost 70% of people have been discouraged from spending on the website due to the website’s look. That is basically 70% of your potential customers if you don’t have a good website. Losing money is not a good look for an F&B business. Hire a good web design company here in Malaysia and successfully create an amazing website design perfect for your F&B business.
Don’t look far, here we’ll explain some of the things you have to do to create a successful F&B web design in Malaysia.
What are your objectives?
First and foremost, you have to figure out what are your objectives? This question is very crucial to determine what you want to get out of the website.
What’s the purpose of my website?
Why should the customer spend on my website?
What makes my website interesting?
All these questions and many more others are needed to make the objectives clear for you. How can you answer the questions? Let us look at it from a visitor’s perspective.
1. Making a reservation
Just a click to become a customer. By creating a reservation button, it makes it easier for a visitor to actually become a customer. A simple step but very useful. If you’re not planning to use a reservation button, ensure that your phone number is available on your website for any enquiries or reservation. It is better and easier if you have reservation button functionality to be completely honest. Having this reservation button will ensure that you won’t be too occupied answering calls. The same also applies to food delivery services with an add to cart feature.
Every F&B website should have a section where they display the full menu. Customers can’t spend if they don’t know what food you are serving. Not only that, some people may have a particular dietary need or preferences, a menu can show them the full nutrition facts of each dish and beverage. With a menu section, you may also showcase the monthly specials. Some people might even have food allergies, better for them to know the content of a dish so that they may avoid the dish and order something else for your restaurant.
3. Getting the vibe
Patrons usually like to look at how your restaurant’s interior and exterior looks like. This happens because the patrons probably want to dine somewhere where their expectations match their decor. Maybe they want to bring their family to dine, so the decor must be family-friendly or they want to celebrate something with their spouse, the decor must be something more romantic.
What’s your plan for achieving the objectives?
You already know all the reasons for these objectives, but do you now know how to achieve them?
In this step, you’ll determine what’s important on your website to fulfil the visitors intent.
1. Call-to-Action Button
A very important button to make reservations or online orders. A CTA button makes it easier for visitors to actually turn into paying customers, closing the gap between a visitor and a customer.
You can also place the button at the bottom of your page. This is for the customers who are viewing the content of your page and the “Order Now” button is for us to seal the deal with them. You may also change the button to a “Reserve Now” button if your place only accepts reservations.
2. Easy Menu
Get your menu its own section on your website. The section will showcase all the items on your menu without having to download any PDF versions. PDF versions of menus are a very poor user-friendly feature because they have to take the time to download the PDF to just view the menu. This feature is very important as most F&B web designs in Malaysia now has this feature, you would be missing out if you don’t have it.
3. Tons and tons of pictures.
Everyone loves pictures. It doesn’t hurt to have a lot of it on your website. Showcase your interior and exterior designs, especially when your restaurant looks are charming and beautiful. Create a gallery section and showcase all of your restaurant’s pictures. You may also showcase photos of your dishes also in the gallery to show how appealing your dishes are and the various choices you can provide.
4. More stuff
Give your visitors a reason to actually spend on your business. The more reasons you can give them, the better it is. If you have a lot of these, you may need to add them to the website:
- Amazing ratings
- Celebrity patrons
- Awards and recognitions
After all of that is done, you should just focus on the look and feel of your website. Make it look amazingly artistic. Colours, fonts, visuals and the writings on the website are all equally important as the objectives above. The main goal is to make your website as attractive as possible to attract potential customers.
These are just some guides on how you can get started on building your F&B website. Click here to check out one of the best web design company in Malaysia.